Approach

We Start with Why

Every great brand begins with a clear sense of purpose — its why.

→ At 360watch, every collaboration starts by rediscovering that core.

The 360framework

We developed the 360framework to guide luxury brands from introspection to transformation. It’s structured around five interconnected pillars — each one critical to long-term brand strength.

1. Brand DNA – Start with Why

Rediscover the founding story, values, and emotional core that define your brand’s identity. Align today’s decisions with tomorrow’s legacy.

2. Target Audiences – Define Who Matters Most

Identify core customers and emerging collectors. Map geographic, demographic, and psychographic realities to your strategic ambitions.

3. Product Assortment – Align What You Offer

Evaluate your current portfolio. Discover where heritage, innovation, and market needs meet — and where they don’t.

4. Distribution Strategy – Refine Your Reach

Balance physical presence and digital growth. Optimize relationships between retail partners, boutiques, and e-commerce.

5. Storytelling – Connect Emotion to Strategy

Transform insights into narratives that resonate. Build consistent, authentic communication across all channels.

Built by insiders.
Trusted by brands.

360watch was created by five industry insiders with a shared obsession for watches and a deep understanding of the business behind them.

We’ve worked with global icons and the next generation of disruptors. We’ve been behind some of the industry’s biggest launches, boldest campaigns, and most successful retail strategies.
We know what works, what doesn’t, and — most importantly — what’s next.

Let’s talk.